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CBS studios, Reliance Broadcast start TV network in India

Reliance Broadcast Network Limited (RBNL), part of the Reliance Group, and CBS Studios International, a division of CBS Corporation, announced yesterday their equally owned joint venture that brings together the two media and entertainment companies.

Called BIG CBS Networks Pvt. Ltd., the joint-venture will see the creation of three new English language entertainment channels customized for the Indian market, and will premier in the 4th quarter of 2010, offering audiences immediate access to new and current CBS programs.

The three new channels will be made available across a network of digital and analog distribution platforms. They will also be offered to audiences across the Indian subcontinent covering India, Nepal, Bhutan, Sri Lanka, Bangladesh, the Maldives and Pakistan.

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