Never take life seriously. Nobody gets out alive anyway.

Did you know

There are over 22 Million Facebook Users in India
There are over 3.14 Million Twitter Users in India
It’s no surprise then that Indian Companies have not only recognized this paradigm shift in the way we communicate, but have also started creating innovative strategies to tap into Social Media.

Consumers are already there out there and Social Media platforms are giving them an opportunity to have one-to-one interactions. What’s more, they’re already talking about Companies, Brands, Products, etc. irrespective of the company’s participation.

Today, brand perceptions and reputation is being defined through Social Media based on people’s gut feelings. It’s individual, and it’s based on emotions and not driven by your messages.

It is likely that even while you are reading this, there is somebody on Twitter or LinkedIn or a blog or a forum is talking about your company, your products, your competitors, your industry, your customers, or your customers’ customers.

Knowledge is power and you can discover what your consumers are doing on Social Media, what they talk about and perceive about your brand only when you are present and active on Social Media Platforms Social media is all about conversational marketing: listening before selling and hearing before talking and with just a little bit of savvy you can shape those conversations in ways that P.R., advertising, or marketing never could.

If you want to unravel the potentials of Social Media Marketing for your brand, come attend this event on March 25, 2011.

MVIRDC World Trade Centre,
Centre 1, 30th floor,
Cuffe Parade,
Mumbai 400 005.

Road To Recovery

By Sam Balsara & Amit Agnihotri
Well, there was a lot of bad news that 2009 offered, but the good news is that the last few months of 2009 have certainly given us hope. Pitch-Madison Media Advertising Outlook 2010 forecasts that in the new year, media and advertising industry will certainly fare better – we have started walking the road to recovery. The study forecasts a 13 per cent growth in 2010, which will put the Indian ad industry size at Rs 21,145.

What calls for this bullish forecast? Many factors actually. Overall the Indian economy is in a better shape, with top policy makers and economists recommending that Indian economy will grow at 7.5-8 per cent this year. That’s about 2 per cent higher than 2009. Speaking on the positive outlook for 2010, Montek Singh Ahluwalia, Deputy Chairman of the Planning Commission, forecasts “definitely 7 per cent or a little more” growth.

In this backdrop, both government & corporate sector are ready to open their purse strings and increase their media spends. Government has lined up a massive PSU Disinvestment programme, which will see an IPO every few week. News & Business media will certainly benefit from this programme.

Most marketer’s that Pitch spoke to were bullish on 2010. “Yes, we are increasing our marketing budget both for mass as well as direct marketing. Our marketing budget will be in excess of Rs 35 crore,” says Vinay Bhatia, VP – Marketing and Loyalty, Shoppers Stop. Ajay Kakar, CMO – Financial Services, Aditya Birla Group says, “In 2009 our marketing spends were in excess of Rs 75 crore. And we will continue to increase our investments.” Adds Alok Bharadwaj, Senior VP, Canon India, “Overall we are looking at spending around Rs 110 crore on marketing.” Categories like auto, telecom, FMCG, IPOs and education will power advertising in 2010.

As a result, our study anticipates that Television media will register 15% growth, while print media will rebound with a 9 per cent growth. Radio will grow at 20 per cent and internet will have the fastest growth at a whopping 50 per cent. Detailed analysis follows.

While a lot is said about what to expect from 2010 in pages ahead, and what should the industry do to keep growing, a short quote from John F Kennedy sums up well – “When written in Chinese, the word “crisis” is composed of two characters. One represents danger and the other represents opportunity. Hopefully Indian media has learnt its lessons from 2009, and will rebound with greater strength.

The first nine months of the last calendar year (January to September 2009), had the industry sweating. But buoyed by the festive spirits, the ad industry recovered only towards the end of the year


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